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About us

When play becomes a chance to learn and grow

Pixiplay is an interactive educational app for children aged 3 to 8. It brings together educational and thinking games, stories and interactive activities, alongside tools that help parents accompany their children through their digital experience.

Can screen time be worth more?

Pixiplay did not begin as an app. It began as an idea, and a simple question: can screen time be worth more?

We live in a world where screens have become an inseparable part of our children's lives. The realistic question is no longer whether a child will use a screen, but what the child will find on it — and how we can make the time they spend in front of it better and more worthwhile.

That is where the idea for Pixiplay came from.

We believe play is not merely entertainment; it is a natural space for learning, for trying things out, for thinking, and for practising skills. When a game is designed with a clear purpose and presented in a way that suits a child's age and abilities, play can become an opportunity to practise, learn and explore.

So we designed Pixiplay to give a child an experience that is enjoyable, interactive and purposeful, while giving parents more room to oversee and accompany that experience.

Who is behind Pixiplay?

Rawan Shahouck Simaan

  • Occupational therapist
  • Parent coach
  • Content creator
  • Broadcast presenter
  • Educational game developer

Pixiplay came out of a professional and personal journey that combined working with children, coaching parents, raising awareness in child development, creating content, and designing educational games and activities.

Across those experiences one thing was clear: a child does not simply need more content. A child needs carefully designed experiences that offer a chance to take part, to think, to try and to learn.

Parents, in turn, need to know what the content their children use actually offers, and they need tools that help them organise and accompany that experience.

That is where Pixiplay came from — bringing the child, the parent and the learning experience together in one place.

The experience behind the idea

  • Occupational therapist

    Experience in child development, and in the skills a child needs in order to take part and to learn, shaped the way games and activities are looked at inside Pixiplay, with attention to a range of cognitive, language, numeracy, visual and auditory skills.

  • Parent coach

    Constant contact with parents and an understanding of their daily challenges formed a core part of the vision for Pixiplay. A parent's role is not limited to allowing the app to be used; it includes choosing the right experience, organising it, and encouraging and accompanying the child.

  • Content creator

    Experience in specialist content creation helped turn knowledge about children and how they learn into content that is clear, understandable and close to what parents need day to day.

  • Broadcast presenter

    Media work developed the ability to simplify specialist information and present it in a way that is clear and close to people — the same spirit we want parents and children to feel inside Pixiplay.

  • Educational game developer

    In Pixiplay the idea does not start from the game. It starts from the goal we want to give a child a chance to practise, and then we look for the way to turn that goal into an enjoyable, interactive experience of play.

Why Pixiplay?

Because we do not want the screen to be merely a way to pass the time. We want it to become, under a parent's oversight, a space for play, thinking, exploring and learning.

That is why Pixiplay brings together educational and thinking games, stories and interactive activities, and experiences that encourage a child to try and to take part — alongside tools that help parents manage their child's experience.

The aim is not to increase screen time, but to increase the value of the time a child spends in front of it.

Our vision

We want to help parents deal with the reality of screens more knowingly and with more peace of mind, and to give children a digital experience that combines enjoyment, challenge and learning.

We want every game to have a purpose, every experience to have meaning, and every child to have room to learn in their own way.

Pixiplay — because screen time can be worth more.